Ranking every tool a founder/CEO uses daily: S TIER > Claude Code. Content ideas and GTM strategy, and it's never asked for equity. > Wispr Flow. I talk more than I type now (the keyboard's mostly decoration). > Hermes. Runs the team's agents 24/7 on a server and hasn't called in sick once. > Lovable. Funnel idea at 1pm, live product by 4pm. A TIER > Codex. Cheaper than Claude Code for agents that run all day (I pay for both). > Attio. A CRM that fills in its own job titles. > Slack. The whole team in one place, and email stays for prospects. > Sybill. Records every call, so good luck saying "I never agreed to that". > Gamma. Turns a Google Doc into a proposal deck before the prospect joins. > Tella. Cuts every "umm" out so it sounds like I prepared. B TIER > ChatGPT. Still the best place to draft the email you shouldn't send. > Calendly. Great, as long as the link isn't your first message. > Google Sheets. Every "custom dashboard" ends up back here eventually. > Zoom. The first 2 minutes of every call are "can you hear me?" C TIER > Notion. Home of the 40-page wiki nobody's opened since day one. > A daily standup for a team of 3. > "Quick sync" calls that should've been a Loom. D TIER > AI SDR tools. Around 80% of the sales teams I talk to cancel them inside 3 months. > Your cofounder's cousin who "does marketing". F TIER > Waiting for inbound > Rebranding before your 10th customer > Hiring a VP of Sales to find out if anyone wants it > Building for 9 months before one sales call What's missing from S tier?
Attio on X
The largest group, 21 people, recommends Attio for its craft, data model and MCP, and treats it as nearly free to start. The counter-current is architectural: people say it wasn't built for agents, and the new-architecture announcement is met with questions about what it actually changes.
First written 27 Oct · what changed · from 138 posts by 83 people
Tracking posts that say “attio”
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as of 27 Oct · checked once a monthFirst written 27 Oct. When what people say changes, it shows here.
Tone· 52 posts from 46 people· written 27 Oct
How do people feel about Attio?
The largest group, 21 people, speak warmly about Attio and recommend it: the craft, the data model agents can drive, and how little it costs to start. Behind that, 9 people praise the agent and MCP side and 8 welcome the announced architecture; 6 say it no longer fits how they sell.
Praise comes with specifics. People point at design and craftsmanship and at how it behaves under the hood: one ranking puts Attio on the A tier of a founder's daily tools as a CRM that fills in its own job titles, and another credits opinionated, well-designed UI, headless MCP/CLI tools, clear error messages and a clean data model, calling it "a joy to use" as a human and guessing an agent would agree. People recommend it plainly, including to someone who wants an AI-first CRM, and note it is basically free until thousands of contacts.
The agent side gets its own credit: 9 people call the MCP life-changing, build their own tools on Attio data, or run Attio as the CRM their outbound agent calls. 8 people welcome the announced agentic architecture, several replying that a human approval flow could cut manual steps.
The disappointed are fewer. 6 people say the CRM feels behind how selling moves now, or that they hit its limits and moved on. 4 people like it while griping.
- Loves and recommends it21
- Optimistic about the new architecture11
- Great with agents and MCP9
- Ran out of road with it6
- Like it, with doubts5
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"Make something people want" => "Make something great that people's agents will pick" Two good examples: Linear for project management and Attio for CRM. Both are a joy to use as a human - you can feel the craft and attention to detail. If I appreciate it as a human, I assume an agent would also? - for humans: opinionated, well-designed UIs - for agents: great headless MCP/CLI tools to do ~everything, clear error messages, clean markdown docs - for both: good underlying data models, fast, reliable, just a feeling of high quality 🥰 Related: How will "hybrid" tools used by human+AI centaurs and cyborgs on the jagged frontier get feedback to improve? I've recently heard multiple examples from friends who added an MCP tool for an agent to submit feedback, and agents use it! You can see eg Posthog's MCP for an example of a tool like this. One great thing about this is that humans like me are usually too busy or lazy to write good feedback when something doesn't work. I hit frustrating bugs or edge cases in software all the time, and never bother to report them. They just frustrate me, and occasionally cause me to churn or not recommend a product to friends, but the builders will never know why. But if I'm using your tool in claude or codex, and you give it a way to send you feedback, my agent could tell you about our mutual frustration, with no effort from me. And it will write detailed feedback in whatever format you suggest it uses. @paulg used to say that "write code" and "talk to users" are the only two things startups should be doing. If agents are now a primary user (and finder) of tools, how should we talk to them to know what to improve? Finding new channels to solicit high quality feedback from agents (on behalf of users) seems like a good direction to explore.
My entire life, for ~2 months, flows through 14 Grok @bot agents and a multitude of routines. Human UI/UX is effectively dead for me. I've been switching to using products that have optimized/friendly MCPs. The big one that has been life-changing for me is @attio.
you should look at attio, agents do really good with it, and it's basically free until you have thousands of contacts, which should mean revenue agents seem to do well with it
This is a cool one We moved from Attio to link in under a day, ridiculously good CRM / revenue engine, just an absolute pleasure to use. A couple of months later, we now power their enrichment layer. They're using link to pull fresh data on 20,000,000 companies, every single day. They ditched multiple legacy providers, DOUBLED their volume, and cut their bill in HALF. Pretty cool when a product you love ends up building on yours :)
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Pain points· 45 posts from 21 people· written 27 Oct
What do people complain about with Attio?
Most of the complaint is one claim: 14 people say the existing architecture wasn't built for agents and cannot carry them, so it needs rebuilding. Far fewer raise manual setup work (5 people) or agents running without guardrails (3).
The architecture complaint is short and repeated: the "old architecture was probably not built for agents", the old stack "won't cut it", it has to be rebuilt "from scratch". One puts it as an old house carrying new storeys, sure to collapse; another that API calls melt old databases. Several say the description matches trouble they already have. This is a claim people make about Attio's architecture, not something the posts show.
The practical gripes are smaller and come from people trying to make it work. One evaluating it praised the first onboarding screens but had to go hunting for how to connect to its MCP, found only a few status colours, and disliked configuring records through the UI instead of the MCP. Others describe keeping Attio and HubSpot in sync by hand, looping through every piece of feedback as "a lot of work", and permissions and messy data rather than dashboards as the bottleneck.
A few worry about agents acting in Attio: an agent that "broke the API" and messaged in a loop, one person saying something "kinda scared me", and a call to treat agents as untrusted users with scopes, approvals and audit logs.
- Old architecture can't handle agents37
- Setup and manual work take too long5
- Agents acting without guardrails3
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old architecture was probably not built for agents
Kiến trúc cũ giờ như nhà cấp 4 gánh thêm mấy tầng lầu mới, sập là chuyện sớm muộn
Giving @attio a shot as I work leads for a new project. Out of the gates: 1\ Beautiful first few onboarding screens 2\ Had to go searching for how to connect to its MCP for a few minutes (that's an onboarding step these days) 3\ I'm wondering why these are the only colors available for statuses seems like a one shot prompt with AI to make this a picker 4\ Don't love you have to use the UI to configure it - let me do that through the MCP (it was my first instinct - to connect it to @usewinslow AI coworker and ask it to take my existing tracking Spreadsheet and say "make all the statuses I use in this sheet the ones Attio uses for Deals" Still plugging along and hopeful this will be the agentic lightweight nirvana product I hoped it would be. Anyone a power Attio user, give me some insights!?
I am frankensteining Hubspot + Attio together from scratch. The repeat order is being tracked PO that updates to each client in supabase. Then i can teach Jev to score clients based on leaning towards higher purchase rate category. What a great idea! Everything is updated manually so i am having trouble with keeping things up to date.
Clearly missed my lucky break re: no wires being sent. 🤣 Sounds more mundane than when one of my agents broke the API to attio and proceeded to message me >700 times on slack about it In 2 minutes
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Alternatives· 14 posts from 13 people· written 27 Oct
What are the alternatives to Attio?
The largest group, 4 people, weigh Attio against HubSpot, as a starting point for simple deal tracking or as something to run alongside it. Pipedrive and Monaco are level behind at 2 people each; the other names come from one person apiece.
HubSpot talk is practical rather than competitive: people start with "HubSpot free or Attio" for tracking deals and follow-ups, and one is "frankensteining Hubspot + Attio together" until manual updating gets in the way. Attio also gets named next to it in a list of CRMs founders pay for, and as a test case: an agent logging 40 messages through three CRMs' MCP servers made far more distinct calls in Attio than in Baton.
Pipedrive shows up as the old reliable someone is asked to compare with Attio, and as one of the tools a CRM beginner can pair with the same workflow. Monaco is the newer, cheaper option: one says it and Attio are "disrupting an industry", another that after hitting Attio's limits they are trying Monaco on its positioning, with Zero as the alternative they would have picked otherwise.
Singles name Notion (a table is enough for tracking intros), Twenty, Breakcold aiming at Attio on price, and people who would rather plug their own agent into Attio's MCP than use Attio's internal agents.
- HubSpot4
- Pipedrive2
- Monaco2
- Notion1
- Twenty1
- Zero1
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Depends what you need it to do on day one. If it's mostly tracking deals and follow-ups, start with HubSpot free or Attio and only add automation once you know which step keeps slipping. What's falling through the cracks right now?
I am frankensteining Hubspot + Attio together from scratch. The repeat order is being tracked PO that updates to each client in supabase. Then i can teach Jev to score clients based on leaning towards higher purchase rate category. What a great idea! Everything is updated manually so i am having trouble with keeping things up to date.
We asked an agent to log 40 messages in 3 CRMs through their MCP servers. One took 3x as long and cost 4x as much. Attio's log showed 116 successful calls. Baton showed 80 of them were the same 2 steps on repeat. @attio @HubSpot @marmelab link
Monaco is a new animal It replaces the legacy CRMs (unnecessary evils of mature companies) that charge an arm and a leg, and the team responds to customer responses quickly You won’t find many use cases because they’re so new, but they, and attio, are disrupting an industry One area of weakness is baked-in enrichment… suspect they will address So much of the traditional software stack is changing, at an accelerated rate. It’s wild!
Fully agreed. We have been using Attio when we started off, was useful in the beginning and agreed well designed, but we hit very fast the limits. We overspent time to built out automations and workflows...which drove us away from Attio now. Would have loved to nudge you for Zero, but given our customer base, we have been trying an alternative route with Monaco now, given their positioning..otherwise Zero would have been a no brainer for us!
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Questions· 32 posts from 18 people· written 27 Oct
What do people ask about Attio?
The largest group, 8 people, ask what the announced architecture actually is: what it consists of, how it differs from the old one, and where it starts. Next come 4 asking whether Attio really works for agents, and 3 asking how the approval flow works.
Almost all of this is posted as replies under Attio's own announcement, many of them in Vietnamese and Chinese, so the questions repeat: what does the new architecture look like, what is concrete about it, how is it different from the old one, and where does it begin? People also ask what "agents" means here, and what GTM means in that phrase, suggesting the announcement's own words are not landing. One asks what the old architecture could not carry that the new one will.
A smaller group, 4 people, question the agentic claim itself: whether Attio has changed its architecture yet, which part needs fixing first, and why it queries the source directly if each activity ends up as a structured copy on the record. One user wonders whether they are using Attio wrong, since their agent and other tools do the heavy lifting.
3 people ask about sign-off: does a person still approve before an agent edits a record, and how does the approval process work in practice. Two ask why somebody dropped Attio, two whether to start with Attio, and one whether it integrates with the tools they run, such as Intercom and Stripe.
- What is the new architecture?19
- Is Attio agentic enough?5
- How does the approval flow work?3
- Why did people leave Attio?2
- Should I start with Attio?2
- Does it integrate with other tools?1
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nghe căng thật, kiến trúc mới này khác gì kiến trúc cũ vậy bạn
Kiến trúc mới đó cụ thể là gì vậy bạn, nghe tò mò ghê
kiến trúc cũ chưa thiết kế cho tác nhân thì đúng là phải thay thật rồi, mà GTM hiểu theo nghĩa nào vậy bạn
kiến trúc mới đó thực sự trông như thế nào vậy
Nghe kiến trúc cũ phải thay đổi vì tác nhân mới cũng hợp lý thật, nhưng bạn thấy phần nào cần ưu tiên sửa trước? 🤔
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Wishes· 4 posts· written 27 Oct
What do people want from Attio?
Wishes are few and specific, each from one person: Ask Attio answering deal questions, list management through the MCP, a lighter CRM for solo founders, and a CRM built agents-first so manual data entry goes away. None of the four repeats.
The asks are about what Attio should answer or do rather than features in general. One wants Ask Attio to settle the questions a Monday meeting would: which deals went quiet this week, who promised a follow-up and didn't send it, which objection keeps coming back.
Two want the agent side to reach further: an agent that can create, edit and structure lists through the MCP, and a CRM built for agents first that "would finally fix data entry", since nobody misses that job.
One asks for something smaller than what Attio is: a CRM at Attio's level built for solo founders. That is also the complaint elsewhere on the page, where people describe manual syncing and configuration work as the part that wears them down.
With one person behind each theme, these read as individual asks rather than a shared agenda.
- Ask Attio for deal and follow-up answers1
- List management in the MCP1
- Attio-level CRM for solo founders1
- Agents-first CRM to end data entry1
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I'd want Ask Attio to answer these first: 1. Which deals went quiet this week 2. Who promised a follow-up and didn't send it 3. Which objection keeps coming back That's a whole Monday meeting gone
@attio please add list management to your MCP so an agent can create, edit, structure, etc. lists.
A CRM built for agents first would finally fix data entry. Nobody misses that job :)
i need an attio-level crm but for solo founders
In their words
How do people talk about Attio?
The phrases people use most, counted once per person.
- 1“built for agents”4
- 2“old architecture”2
- 3“old stack”2
- 4“ai sdr”2
- 5“keep the crm”2
- 6“row per person”2
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