Methodology

How we measure

Unnudged reads what people post on X about a product, a term or an account, and turns it into answers you can check against the posts themselves. This page explains what goes into a topic page, and what we leave out.

The rules every topic page follows

1. 01Every count is counted. How many posts, how many people: each one comes from the posts themselves. Nothing is typed in or rounded up.
2. 02A person counts once. Someone repeating the same post is one voice, not ten, and every answer says how many people are behind it, not only how many posts.
3. 03Too little evidence, no answer. An answer needs at least three posts from two different people. Below that, the question stays off the page.
4. 04Posts are shown whole. A post appears the way X shows it: the author’s name, handle and picture, the text as written, the date, and links to reply, repost or like it on X. We never excerpt or edit one.
5. 05Claims are attributed. When people say something about a company, the page says that they said it. It doesn’t repeat it as fact.
6. 06Estimates say so. A count we estimated instead of measuring is marked “est.”, and estimated days on a chart are hatched.

What we track

A topic is a set of search terms: a phrase people write, like “vibe coding”, or the posts that mention or reply to an account, like @WisprFlow. Every number comes from public posts that match them.

Before a term is tracked, we read a sample of what it catches. It’s tracked only when that sample is real conversation about the subject, and enough of it, rather than ads, bots or the same words used for something else. Where a phrase is broad, the topic also keeps only the posts that are about its subject.

Which posts count as evidence

Most of what a search term catches isn’t useful: promotions, giveaways, bots, headlines and posts that use the words for something else. Every post is judged, and it’s kept as evidence only when it’s one of these:

• Pain pointsSomething is broken, slow, expensive or annoying.
• QuestionsSomeone asks how, which or whether.
• ComparisonsWeighing one option against another, or switching.
• RequestsSomeone asks for a tool or feature that doesn't exist yet.
• PraiseSomething works well enough that they say so.

The answers are built from the evidence alone. The counts at the top of a page still include every post the terms match: they measure how big the conversation is, and the answers say what’s in it. Posts with slurs, sexual content or spam are never shown.

How an answer is built

Each answer starts from a question people ask about the topic, phrased the way they search for it. The evidence behind it is sorted into the few things people keep saying, and each is counted: that’s the chart beside the answer. The first sentence gives the answer; the paragraphs after it explain it, with examples from the posts.

When new posts change the picture, the answer is rewritten from the new counts. A sentence the numbers no longer support is dropped, not left standing.

In their words lists the phrases people repeat, each counted once per person, so one account can’t top the list. Who’s talking ranks people by the likes, reposts and replies their posts got on the topic, and leaves out the subject’s own account. Moments mark what set off the biggest conversations, and only appear when more than one person posted about the same thing.

The posts under each answer

Up to five posts back each answer, one per person: first the ones the answer describes, then the most engaged. They come from X’s own data and open on X. When we check them against X, a post that’s been deleted, made private or marked sensitive leaves the page.

The full set behind each answer, and every new post as it’s written, is what tracking gives you.

Anyone can have their post, or every post from their account, taken off. Your posts on Unnudged says why a post is shown, and how.

Counts, velocity and momentum

Posts, last 24h and last 7 days are every match for the topic’s terms in that window, and the first also compares the last 24 hours with the 24 before. Velocity is the 7-day average per day. Momentum compares the last 24 hours with that average: +40% means today is running 40% above a normal day this week.

The label next to a topic follows momentum: surging at 60% or more above a normal day, rising at 15% or more, cooling at 20% or more below, and steady in between. The chart shows posts per day for the last 30 days.

What we can’t see

A topic page reads the conversation on X, not the whole market: people who don’t post on X aren’t in it. We also can’t see posts deleted before we found them, posts from protected accounts, or anything X’s search doesn’t return. Posts in every language are read and counted; the answers are written in English.

Who writes the pages

Our analysis agent reads the evidence, sorts it into what people keep saying, and writes each page under the rules above; the code that builds the page refuses anything that breaks them. Once a month it files what arrived, and code checks each answer against the new counts: an answer whose words no longer hold is rewritten, one where a theme moved is reread, and the rest keep their words with the numbers recounted. The page lists what changed, month by month.

Unnudged is not affiliated with X Corp.